Scaling operator
Building the delivery models behind $450M to $2B
New Era Cap. Global headwear, apparel and accessories across sport, fashion, music and entertainment.
In plain termsThe company grew more than four times larger. My job was to make sure products could be designed, made, shipped and delivered at that size, in more countries and more ways to buy.
Context
Over eleven years the business quadrupled. International grew from 10% to more than 45% of revenue, and e-commerce went from nothing to 16% of the global business.
What made it hard
Three channels with different service promises shared one supply chain. Demand was license-driven and event-driven. E-commerce alone added 183,000 exclusive SKUs, and planning had to reach more than 120 countries.
The clarity move
Treat the supply chain as a product competitors cannot easily copy. I built distinct ways to put product in market, each matched to a type of demand:
- Global Custom Product: customers choose fabric, color and embellishment, so their stores carry product no one else has. I commercialized it from the supply chain side.
- Hot Market light manufacturing: heat seal and direct-to-garment inside distribution centers and domestic facilities to answer moment-in-time events such as championship wins.
- Make-to-order e-commerce: custom product finished near-shore inside distribution, which also powers an endless aisle.
- Postponement: at factories so final allocation waits for real demand.
- Global : I built the process, tools, operating rhythm and executive buy-in, scaled to every country New Era ships to.
What I bring to a COO seat: growth that arrives through designed delivery models, with the planning rhythm to run them.